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Executive Leadership Coach & Strategist 

Helping Women Leaders & Founders Shift How They’re Seen, Heard & Positioned

Executive Leadership Coach & Strategist 

Helping Women Leaders & Founders Shift How They’re Seen, Heard & Positioned

AS FEATURED IN

This Is What No One Prepares You For

You’ve earned your seat.
You’re trusted, respected, and responsible for more than most people see.

But lately, you’ve started questioning how you move.
Not because you’re unsure but because something in you knows the way you’re leading, deciding, and delivering can’t stay on autopilot.

You’re managing pressure, perception, and pace all at once.
You’re not stuck but you’re done over-functioning.
You’re asking better questions now. Not just about what’s next, but about how you want to move forward. And on whose terms.

This isn’t about stepping back.
It’s about moving with more strategy and more alignment than before.
You’re not here to be fixed. You’re here to reposition.

This Is What No One Prepares You For

.You’re trusted, respected, and responsible for more than most people see.

But lately, you’ve started questioning how you move.
Not because you’re unsure but because something in you knows the way you’re leading, deciding, and delivering can’t stay on autopilot.

You’re managing pressure, perception, and pace all at once.
You’re not stuck but you’re done over-functioning.
You’re asking better questions now. Not just about what’s next, but about how you want to move forward. And on whose terms.

This isn’t about stepping back.
It’s about moving with more strategy and more alignment than before.
You’re not here to be fixed. You’re here to reposition.

Why This Work Matters Now

The pressure hasn’t let up but the way forward is less clear.

Leadership looks different than it did even a year ago.
Expectations are higher. Decision cycles are shorter. And the room to process before you move? Shrinking.

You're still delivering. Still trusted. Still at the center of what’s happening.
But the way you're being relied on (and the pace you're expected to sustain) wasn't built for longevity.

This work matters because you shouldn't have to carry this season alone.
Not the weight of complex decisions.
Not the cost of staying in roles or dynamics that no longer reflect you.
Not the quiet work of evolving how you lead, without having to explain yourself.

You're not looking for rescue.
You're looking for rhythm.
Positioning. Alignment. Strategy
A better way to move forward on your terms. 

Hi, I'm Alicia.

Founder | Executive Coach | Strategic Advisor

With over 15 years in leadership, hiring, and talent strategy, I understand the weight of leading when the stakes are high. 

I work with women who are:

  • Trusted, but stretched
  • Respected, but rarely paused for
  • Leading well, but ready to lead differently

You’re not here trying to find your voice....you’ve had it.

You’re here because the way you’ve been operating no longer matches what you want to sustain, influence, or build.

This isn’t about managing what is.
It’s about shaping what’s next on your terms.

Whether you’re navigating decisions no one sees, sensing a shift in how you're being perceived, or protecting what you’ve built from being diluted this is the space to step back, reposition, and move forward with intention.

And if you’ve been asking deeper questions about how you want to lead, earn, and operate
you’re not unraveling.
You’re evolving.

You don’t have to navigate that alone.

Hi, I'm Alicia.

With over 15 years in leadership, hiring, and talent strategy, I understand the weight of leading when the stakes are high. 

I work with women who are:

  • Trusted, but stretched
  • Respected, but rarely paused for
  • Leading well, but ready to lead differently

You’re not here trying to find your voice....you’ve had it.

You’re here because the way you’ve been operating no longer matches what you want to sustain, influence, or build.

This isn’t about managing what is.
It’s about shaping what’s next on your terms.

Whether you’re navigating decisions no one sees, sensing a shift in how you're being perceived, or protecting what you’ve built from being diluted this is the space to step back, reposition, and move forward with intention.

And if you’ve been asking deeper questions about how you want to lead, earn, and operate
you’re not unraveling.
You’re evolving.

You don’t have to navigate that alone.

“I came to Alicia thinking I needed help figuring out my next step. What I didn’t realize was how much I had outgrown the way I was operating. I was trusted, over-relied on, and quietly exhausted. I didn’t need more confidence but I needed a shift in how I was positioning myself. Alicia helped me see the difference between being visible and being valued at the right level. Since working with her, I’ve had different conversations, been approached for higher-level roles, and more importantly stopped negotiating with myself about what I want. She gave me language I didn’t know I needed, and the strategy to actually move.”
— Dana T. | VP of Financial Services

 

“As a founder, there’s very little space to pause and think. Everyone’s looking to you for decisions, direction, and energy. I didn’t feel lost but I felt overextended. Alicia didn’t give me a to-do list, she gave me a way to realign how I was showing up in my own business. Her approach is direct, but deeply thoughtful. She helped me make one of the hardest decisions I’ve had to make as a leader and I made it without spiraling, without guilt, and without compromising who I am. That alone was worth everything. I now feel more positioned in my business and in myself.”
— Bianca W. | Founder & CEO, Brand Consultancy

 

Ways To Partner

Positioning Room

A space for women in leadership to protect their value and make strategic decisions without second-guessing themselves in a market that’s shifting faster than most people realize.

Access Now

Positioned For More

For women who are tired of leading in ways that no longer fit and ready to shift how they lead, communicate, and move so they’re not just seen, but fully positioned to lead at the level they actually operate.

Learn More

Private Partnership

1:1 strategic advisory for women who are carrying weight, navigating pressure, and ready to make clear, aligned decisions about what they’re building, shifting, or stepping into next.

Apply For a Discovery Call
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