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Executive Positioning for Women in Leadership

Closing the gap between your impact & how you're positioned, paid, & perceived.

Executive Positioning for Women in Leadership

Closing the gap between your impact & how you're positioned, paid, & perceived.

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How Are You Really Being Positioned in Leadership Rooms?

 Take a 3-minute Executive Positioning Diagnostic to uncover how you’re being read, what it’s costing you, and the exact shifts that will change your compensation, scope, and visibility.

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The problem isn’t your leadership.

It’s how it’s being positioned.

You’ve built teams, driven revenue, navigated crises, and delivered outcomes most leaders couldn’t.

But you’re still explaining your value.
Still managing other people’s responsibilities.
Still watching less qualified leaders get positioned for what you’ve earned.

This isn’t a development gap. It’s a positioning one.

And it’s costing you in more than just compensation.
It’s costing you clarity, authority, and a legacy that reflects your real weight.

The problem isn’t your leadership.

It’s how it’s being positioned.

You’ve built teams, driven revenue, navigated crises, and delivered outcomes most leaders couldn’t.

But you’re still explaining your value.
Still managing other people’s responsibilities.
Still watching less qualified leaders get positioned for what you’ve earned.

This isn’t a development gap. It’s a positioning one.

And it’s costing you in more than just compensation.
It’s costing you clarity, authority, and a legacy that reflects your real weight.

You don’t need to become a better leader.

You need better positioning for the leader you already are.

Hi, I'm Alicia Perkins

I run an executive positioning advisory for high-performing women whose impact exceeds their current positioning.

For 15+ years, I’ve been in the rooms where decisions about comp, scope, and succession actually happen
Building executive hiring strategies.
Designing org charts.
Navigating internal politics.
And watching how women’s leadership gets valued (or misread)in real time.
The most capable women often have the weakest positioning strategy.

They prove instead of positioning.
They expand their scope without corresponding authority.
They build trust through over-delivery instead of strategic clarity.

That’s not sustainable and it’s not required.

This work closes four positioning gaps:

  • How you’re read and what that costs you in pay, scope, and decision weight
  • How your impact gets described by you and by others
  • Where you hold authority and where you’re still proving
  • What’s next and how to align it with influence, not burnout

It’s not mindset coaching.
It’s not one more leadership course.

This is positioning work.
Strategic, efficient, and built for women who are already leading but ready to be recognized, resourced, and remembered accordingly.

See Client Case Studies

Hi, I'm Alicia Perkins

I run an executive positioning advisory for high-performing women whose impact exceeds their current positioning.

For 15+ years, I’ve been in the rooms where decisions about comp, scope, and succession actually happen
Building executive hiring strategies.
Designing org charts.
Navigating internal politics.
And watching how women’s leadership gets valued (or misread)in real time.
The most capable women often have the weakest positioning strategy.

They prove instead of positioning.
They expand their scope without corresponding authority.
They build trust through over-delivery instead of strategic clarity.

That’s not sustainable and it’s not required.

This work closes four positioning gaps:

  • How you’re read and what that costs you in pay, scope, and decision weight
  • How your impact gets described by you and by others
  • Where you hold authority and where you’re still proving
  • What’s next and how to align it with influence, not burnout

It’s not mindset coaching.
It’s not one more leadership course.

This is positioning work.
Strategic, efficient, and built for women who are already leading but ready to be recognized, resourced, and remembered accordingly.

See Client Case Studies

“Working with Alicia was one of the most clarifying and empowering career investments I've made. She helped me refine how I position myself, realign my next move with purpose and impact, and fully step into my identity as a visionary leader. I left not just with a sharper strategy but with a renewed sense of direction and self.”
— Brooke Watt | Global Brand & Product Executive

 

“Alicia helped me reframe my entire body of work and speak clearly about where I bring the most impact. She didn’t just help me navigate day-to-day challenges, she helped me make decisions that aligned with where I actually want to go. By the end, I was showing up differently, making cleaner decisions, and feeling more in control of my leadership path.”
—Jennifer Hoegen | Global Strategy & Governance 

 

Ways To Partner

Positioning Room

Weekly insights to keep high-performing women read accurately, positioned strategically, and protected from misalignment....in under 15 minutes a week.

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Positioned For More

A 90-day strategic partnership to shift how you're read, valued, and paid so your influence, scope, & compensation finally match your impact. 

Learn More