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 The Positioning House

I help senior leaders position their expertise inside corporate and in the marketplace 

Learn More

 The Positioning House

I help senior leaders position their expertise inside corporate and in the marketplace 

Learn More

AS FEATURED IN

When your expertise and how you're being read don't match

You've built something valuable. You know your worth. But somewhere between what you deliver and how you're evaluated, the read gets stuck.

Maybe you're carrying executive scope but still getting evaluated like a manager.

Maybe you have expertise that could command premium pricing but the market doesn't see it that way yet.

Maybe you're leading at one level but being trusted like you're at another.

That gap is costing you. In pay. In scope. In access. In how your expertise gets valued.

When your expertise and how you're being read don't match

You've built something valuable. You know your worth. But somewhere between what you deliver and how you're evaluated, the read gets stuck.

Maybe you're carrying executive scope but still getting evaluated like a manager.

Maybe you have expertise that could command premium pricing but the market doesn't see it that way yet.

Maybe you're leading at one level but being trusted like you're at another.

That gap is costing you. In pay. In scope. In access. In how your expertise gets valued.

Are you being read at the level you actually operate?

Take the 3-minute Executive Positioning Diagnostic to see what mispositioning is costing you in scope, pay, and perception.

Take the Diagnostic

The Executive Read

Why Strategic Leaders Get Stuck

The groundbreaking book that reveals how senior leaders are actually categorized and what signals keep capable people stuck.

Pre-Order Now

The Executive Read

Why Strategic Leaders Get Stuck

The groundbreaking book that reveals how senior leaders are actually categorized and what signals keep capable people stuck.

PRE-ORDER NOW

Work With The Positioning House

The Executive Language System™

A self-paced system that corrects the language signals causing strategic work to be read as execution.

Explore The System

The Executive Positioning Session ™

One-time strategic session for senior leaders being misread internally or in executive interviews

Book Now

The Executive Market Advisory™

6-month program to build your positioning, offers, and go-to-market strategy—speaking, consulting, products or advisory.

View The Advisory

Founder

The Positioning House was founded by Alicia Perkins, Executive Positioning Strategist.

Her work focuses on how senior leaders are evaluated, categorized, and trusted—inside organizations where advancement depends on perception, and in the marketplace where expertise must be positioned to command premium pricing.

She helps executives correct the signals shaping how their authority is read so they stop being undervalued, under-leveled, and underpaid.

Founder

The Positioning House was founded by Alicia Perkins, Executive Positioning Strategist.

Her work focuses on how senior leaders are evaluated, categorized, and trusted—inside organizations where advancement depends on perception, and in the marketplace where expertise must be positioned to command premium pricing.

She helps executives correct the signals shaping how their authority is read so they stop being undervalued, under-leveled, and underpaid.

Learn More

The Positioning Room Podcast

Where I break down why senior leaders are often misread and what actually shifts perception.

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