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 You are not being overlooked. You are being misread.

The Positioning House helps senior leaders shift how their leadership is interpreted, so their scope, authority, and strategic value are finally read correctly.

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You are not being overlooked. You are being misread.

The Positioning House helps senior leaders shift how their leadership is interpreted, so their scope, authority, and strategic value are finally read correctly.

Learn More

AS FEATURED IN

Most leadership advice focuses on capability.

This work focuses on interpretation.

The leaders who come here are already highly capable. They are already carrying scope, influencing decisions, and operating with strategic weight. The issue is that their leadership is still being read through a smaller lens.

That gap affects promotion, compensation, authority, and access.

Most leadership advice focuses on capability.

This work focuses on interpretation.

The leaders who come here are already highly capable. They are already carrying scope, influencing decisions, and operating with strategic weight. The issue is that their leadership is still being read through a smaller lens.

That gap affects promotion, compensation, authority, and access.

Are you being read at the level you actually operate?

A free assessment that names the pattern behind why your leadership may be landing below your true level.

Take the Assessment

The Executive Read

The book behind the work.

A new framework for understanding how strategic leaders get categorized, trusted, and advanced and what keeps highly capable people stuck in smaller reads than the level they actually operate at.

Learn More About the Book

The Executive Read

Why Strategic Leaders Get Stuck

The groundbreaking book that reveals how senior leaders are actually categorized and what signals keep capable people stuck.

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Where should you start?

The Executive Read Diagnostic ™

A confidential executive positioning report for senior leaders who want to see exactly how their leadership is being categorized, what signals are reinforcing that pattern, and what will be required to shift it.

Access Your Read

The Executive Language System™

For senior leaders who know they’re being read below their level and need the language to change it.

Explore System

The Executive Positioning Session ™

For senior leaders preparing for a high-stakes moment where the positioning on their leadership needs to be right.

Book Session

Alicia Perkins

Founder, The Positioning House

Alicia Perkins is an Executive Positioning Strategist and the author of The Executive Read.

With over a decade in recruiting and executive talent development, her work focuses on how senior leaders are evaluated, categorized, and trusted inside organizations and in the executive market.

She helps leaders correct the signals shaping how their authority is read so they stop being undervalued, under-leveled, and underpaid.

Alicia Perkins

Founder, The Positioning House

Alicia Perkins is an Executive Positioning Strategist and the author of The Executive Read.

With over a decade in recruiting and executive talent development, her work focuses on how senior leaders are evaluated, categorized, and trusted inside organizations and in the executive market.

She helps leaders correct the signals shaping how their authority is read so they stop being undervalued, under-leveled, and underpaid.

Learn More

The Positioning Room Podcast

A private podcast on how senior leaders get misread, what reinforces the wrong leadership read, and what actually shifts how authority is interpreted.

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