The Positioning House
Advisory, strategy, and tools for how executives are read, trusted, and positioned.
What we believe
The same track record can lead to very different conclusions.
Executives are not evaluated on performance alone. They are evaluated on what decision-makers believe that performance proves about their judgment, authority, range, and readiness.
Ways to work with us
Work with The Positioning House.
Start with the systems. Then bring the work inside your organization.
Work with Alicia
Private Advisory
Private executive strategy for the decisions that matter now, applied to your actual work, organization, and career.
For executives
Executive Education
Self-directed systems for preparing for opportunities, communicating at the executive level, and strengthening how your judgment and experience are understood.
For companies
Organizational Work
Executive development and advisory for organizations, including executive selection, development, succession, role design, and the demands placed on senior leaders during periods of change.
The Executive Read
Understand how senior leaders are evaluated, what shapes the conclusions made about them, and how those conclusions affect authority and opportunity.
About Alicia
Alicia Perkins
Alicia Perkins is an Executive Strategist and Advisor, founder of The Positioning House, and author of The Executive Read. She spent more than a decade in recruiting, executive placement, and talent management and has since advised more than 400 senior leaders.