About
Hi, I’m Alicia.I’ve created a model for how senior leaders remain competitive across roles, companies, and markets.
Welcome.
I’m an Executive Positioning Strategist, former recruiting and talent leader, author of The Executive Read, speaker, and founder of The Positioning House.
My work helps senior leaders keep their experience relevant, prove the value they create, make that value easier to recognize, and ensure it can travel beyond one title, manager, or company.
Through The Executive Read, I create practical tools, systems, and advisory experiences for the moments when a senior leader needs to understand what is changing, what it could mean for her career, and what to do next.
As featured in
- Forbes
- Built In
- Yahoo Finance
- HerMoney
- Money
- LinkedIn News
Where the work came from
My career began in recruiting and talent.
Today, I help senior leaders understand what their experience currently communicates, where their career may be becoming vulnerable, and what needs to become stronger before the next opportunity or organizational change arrives.
- 01
More than a decade inside the decisions
I worked close to the decisions that determined who was hired, promoted, trusted with greater responsibility, and considered ready for bigger opportunities.
- 02
The same patterns, again and again
Talented people were overlooked because their experience no longer connected clearly to where the organization was going. Leaders doing significant work could not produce the evidence decision-makers needed. And options narrowed quickly when one company became the sole authority on the value of a career.
- 03
400+ clients later
After leaving corporate, I encountered those same patterns while advising more than 400 clients. That work became the foundation of The Positioning House and The Executive Read.
The belief
Your future should not depend on one manager, one title, or one company understanding your value.
The premise
A strong career needs more than experience.
Your work must remain connected to the problems organizations need solved. You need evidence of the judgment and impact behind what you do. The right people must understand that value. And your experience needs to make sense beyond the environment where you built it.
That is how senior leaders protect what they have built while creating credible options for what comes next.
The methodology
How senior leaders stay competitive.
Hover a quadrant
Each area protects a different part of your career. Together, they help you remain valuable and create options as the environment around you changes.
In their words
What changes when the work is finally read correctly.
“She positioned me as a mission-accomplished achiever and not just a task-focused doer. She helped give me a presence and a confidence to stand out in a bolder way. I increased my salary by $66K.”
Alicia Terry
Client
“Alicia has her finger on the pulse of the disconnect between valuable professionals and how valuable they actually are. She empowered me to boldly set my expectations much higher for current and future employers.”
London
Learning & Development
“I received an incredible job offer doubling my earning potential and work/life balance in less than one month. Alicia helped me see all of the skills I possess and highlighted my career successes.”
Elizabeth
Regional Vice President
Put the work into practice
Built for the decisions you’re actually facing.
The Positioning House offers courses, tools, systems, and private advisory built for the real decisions, conversations, and career moments senior leaders face.
Use the resources to assess what is changing, strengthen the evidence behind your work, prepare for important conversations, and make more informed decisions about what comes next.
The Executive Read
Start with The Executive Read.
The Executive Read explains how senior leaders are interpreted, what signals shape the opportunities available to them, and why significant experience can still be misunderstood or undervalued.