About
Hi, I’m Alicia.I study how executive experience becomes reputation, authority, and opportunity.
Welcome.
I’m an Executive Positioning Strategist, former recruiting and talent leader, author of The Executive Read, speaker, and founder of The Positioning House.
My work helps executives understand how their experience is being interpreted, what they are becoming known for, and what that makes possible next.
As featured in
- Forbes
- Built In
- Yahoo Finance
- HerMoney
- Money
- LinkedIn News
Where the work came from
My career began in recruiting, executive placement, and talent management.
I spent more than a decade close to the decisions that determined who was hired, promoted, selected for greater responsibility, and considered ready for bigger opportunities.
I saw how executives were discussed when they were not in the room, how quickly reputations could become fixed, and how much the interpretation of someone’s experience influenced what became available to them.
Since then, I have advised more than 400 leaders privately on how their experience is understood, what they become known for, and what opportunities it can credibly open next.
- 01
More than a decade inside the decisions
I worked close to the decisions that determined who was hired, promoted, trusted with greater responsibility, and considered ready for bigger opportunities.
- 02
The same patterns, again and again
Talented people were overlooked because their experience no longer connected clearly to where the organization was going. Leaders doing significant work could not produce the evidence decision-makers needed. And options narrowed quickly when one company became the sole authority on the value of a career.
- 03
400+ clients later
After leaving corporate, I encountered those same patterns while advising more than 400 clients. That work became the foundation of The Positioning House and The Executive Read.
The belief
Your future should not depend on one manager, one title, or one company understanding your value.
The premise
Experience alone does not determine what becomes possible next.
Your work must remain connected to the problems organizations need solved. You need evidence of the judgment and impact behind what you do. The right people must understand that value. And your experience needs to make sense beyond the environment where you built it.
That is how senior leaders protect what they have built while creating credible options for what comes next.
The methodology
How executive value carries forward.
Hover a quadrant
Together, these four areas shape how well an executive’s value is understood, recognized, and carried into what comes next.
In their words
What changes when the work is finally read correctly.
“She positioned me as a mission-accomplished achiever and not just a task-focused doer. She helped give me a presence and a confidence to stand out in a bolder way. I increased my salary by $66K.”
Alicia Terry
Client
“Alicia has her finger on the pulse of the disconnect between valuable professionals and how valuable they actually are. She empowered me to boldly set my expectations much higher for current and future employers.”
London
Learning & Development
“I received an incredible job offer doubling my earning potential and work/life balance in less than one month. Alicia helped me see all of the skills I possess and highlighted my career successes.”
Elizabeth
Regional Vice President
Put the work into practice
Put the work into practice
The Positioning House offers executive systems and private advisory for leaders navigating bigger opportunities, transitions, and decisions about what comes next.
The Executive Read
Start with The Executive Read.
The Executive Read explains how senior leaders are interpreted, what signals shape the opportunities available to them, and why significant experience can still be misunderstood or undervalued.