Speaking
The conversations senior leaders rarely have until something has already changed.
Alicia Perkins delivers keynotes, executive sessions, workshops, and moderated conversations about how senior leaders are read, what organizations learn to trust them with, and what changes when greater responsibility, new leadership, or a different business environment changes the expectations around them.

As featured in
- Forbes
- Built In
- Yahoo Finance
- HerMoney
- Money
- LinkedIn News
Core Speaking Areas
Conversations built around what organizations are actually deciding about their leaders.
01
Executive Judgment & Authority
What do people learn about your leadership when the answer is not obvious?
Senior leaders are evaluated through the calls they make when there is no clean answer, how they explain those calls, what they are willing to stand behind, and what happens when someone more senior disagrees.
02
Executive Reputation & Readiness
Your reputation may be answering questions about you before you enter the room.
Organizations build conclusions from the work attached to your name, the problems people bring you, the decisions you are trusted to make, and the level at which others have learned to rely on you.
03
Leadership Through Organizational Change
When the organization changes, the evidence that made you successful can change with it.
A new CEO, reorganization, strategy shift, or business model can change what the organization needs and how existing leaders are evaluated.
04
What Experience Should Create Next
A bigger role can still make your career more of the same.
Custom Sessions
Custom sessions built around the actual issue in the room.
Alicia develops talks and executive conversations around the audience, business context, and decisions leaders are currently facing.
Topics may include visibility, succession, leadership transitions, organizational change, decision-making, reputation, authority, and what senior leaders are being asked to prove as expectations change.
Formats
Different rooms need different conversations.
Keynotes
30 to 60-minute sessions for conferences, leadership summits, executive meetings, and corporate events.
Executive Sessions
Closed-room conversations for executive teams, succession populations, senior-talent groups, and leaders working through a shared organizational issue.
Workshops
Interactive sessions where leaders apply the ideas directly to their own decisions, roles, reputations, and business context.
Panels & Fireside Chats
Moderated conversations on senior leadership, decision-making, authority, reputation, organizational change, and career direction.
Audiences
Alicia’s work is designed for:
- Corporate leadership summits
- Executive leadership teams
- Succession and senior-talent populations
- Leadership conferences
- CHRO and talent organizations
- Industry associations
- Executive networks and professional communities
- Organizations navigating transformation, restructuring, leadership transitions, or changing executive expectations

Why Alicia
Alicia has seen the same leadership decisions from both sides.
Before founding The Positioning House, Alicia spent more than 15 years in recruiting, executive placement, and talent development, close to the conversations where leaders were evaluated, selected, promoted, and passed over.
She has since advised more than 400 senior leaders privately through organizational change, expanded responsibility, executive selection, changes in authority, reputation, and decisions about what comes next.
That gives her a view of the same problem from two directions.
She has seen what organizations are trying to determine about a leader. And she has seen what that decision feels like from the leader’s side when they cannot quite tell what the organization is responding to.
Her sessions bring those two perspectives into the same conversation.
What Audiences Leave With
Leaders leave seeing their own situations differently.
Depending on the session, they may leave with a clearer read on:
- What their work is currently teaching people to trust them with
- Whether their reputation has kept pace with how much they have grown
- What their behavior under pressure is showing other people about their leadership
- How a change in the organization may have changed what is expected from them
- Whether the work they are doing now is building the future they actually want
- What evidence senior decision-makers may still need before trusting them with more
Bring Alicia Into the Room
Start with the conversation your leaders actually need to have.
Every engagement begins with the business context, who will be in the room, what has changed, and what leaders are currently being asked to navigate.
From there, Alicia develops the session around what the audience needs to understand, examine, or see differently when they leave.