One-to-one private support

Private
Advisory.

Work with Alicia

Alicia works with senior leaders and executives navigating important decisions, leadership challenges, and career transitions.

Alicia Perkins, Founder and Advisor
Alicia Perkins Founder and Advisor

Areas of Advisory

Every engagement takes shape around one specific situation. These are the areas Alicia works in most often.

01

Executive Positioning

How you're perceived, trusted, and positioned for greater responsibility and authority.

02

Career Strategy

Career direction, advancement, evaluating opportunities, and making strategic career decisions.

03

Leadership Transitions

Navigating new roles, expanded responsibilities, and the expectations that come with senior leadership.

04

Career Portfolio Strategy

Developing and managing a portfolio of professional opportunities, including advisory roles, board service, speaking, and other work beyond a primary executive position.

Client Perspectives

I had been “almost promoted” for 18 months and assumed I needed to prove more. Alicia helped me see the issue was how my experience was being interpreted. I changed how I approached the next round of leadership conversations and was promoted to VP four months later.

Director, Financial Services Operations

I came through a reorg with a much bigger scope and none of the authority to match. We worked through what had changed, what I needed to push on directly, and what I wasn’t willing to keep carrying. By the next quarter, my scope and my compensation had both been adjusted.

SVP, Client Services

After our leadership change, I was close to leaving. We separated what was part of the transition from what was a real structural problem, and mapped the conversations I needed to have before deciding anything. I stayed, renegotiated my scope, and I’m in a stronger position now than before the change.

VP, Commercial Banking Operations

I came in torn between staying, moving internally, and leaving. By the end of the engagement I knew which path made sense and why. I let go of the internal move, which would have put me back in the same situation, and that led me to a role with much wider ownership.

COO, Enterprise Technology Operations

The Positioning House offers self-directed executive education for leaders who want to work through a specific challenge independently. Private Advisory is available when the situation requires a closer examination of your circumstances, competing considerations, and the decisions you need to make. Engagements are shaped around the complexity of the situation and the strategic counsel required.

Tell us about your situation

Every advisory engagement begins with an understanding of your situation, what you're working toward, and the support you need.

Engagements begin at $1,500.

We will follow up directly within 24 to 48 business hours.