Executive Advisory

Private counsel for what comes next.

For executives navigating bigger opportunities, transitions, and decisions where experience, reputation, and direction have to be considered together.

400+
Leaders advised
15+ yrs
Recruiting & talent
$2,500
Sessions from
Alicia Perkins seated, executive portrait

When executives come to me

You may be…

01

The next chapter

Considering what your next chapter should look like.

02

A larger role

Preparing for a bigger executive role or an internal opportunity.

03

Selection processes

Entering an executive selection or interview process.

04

Stay or go

Deciding whether to stay, leave, or enter the external market.

05

The first 90 days

Stepping into a new role and establishing your authority early.

06

Organizational change

Navigating change that could affect your trajectory.

07

How you're read

Reconsidering how your experience is understood inside and outside.

08

Beyond the path

Exploring opportunities beyond the path that built your career.

The situation may differ. The underlying question is often the same:

How should what I have already built translate into what comes next?

What we work on

Shaped around your situation, not a fixed curriculum.

Open each area to see how the work takes shape.

Clarifying the opportunities that make sense based on your experience, priorities, and longer-term goals.

Ways to work together

Two levels of support.

01

Executive Strategy Session

For a specific executive decision, opportunity, or situation that needs focused strategic counsel.

This 75 to 90-minute private session is designed for executives who need clarity around one defined issue, such as an upcoming executive interview, promotion opportunity, important career decision, or other high-stakes situation.

You'll leave with a clear assessment of the situation, the issues that matter most, and a strategy for what to do next.

02

Private Executive Advisory

For executives navigating a broader situation that requires deeper strategy and ongoing counsel.

Private Advisory is designed for situations that cannot be resolved in a single conversation. The work may involve multiple opportunities, reputation and market considerations, organizational dynamics, executive communication, or determining how your experience should translate into what comes next.

Engagements are customized around the situation and level of support required.

Investment begins at

From $10,000

Alicia Perkins in conversation with a senior leader

Why my perspective is different

I saw how leaders are evaluated behind closed doors.

More than a decade in recruiting, executive placement, and talent management taught me how leaders get discussed, selected, promoted — and underestimated.

400+

Leaders advised on how their experience is understood

15+ yrs

Inside recruiting, placement, and talent management

That perspective sits at the center of The Positioning House.

Choosing a starting point

Not sure which level of support you need?

If the issue can be clearly defined and addressed in one focused conversation, start with the Executive Strategy Session.

If the situation is broader, evolving, or requires support beyond one decision, Private Executive Advisory is likely the better fit.