Relevance
Are executives connecting their experience and leadership to the problems the business needs solved now and where the organization is going next?
For Organizations
The Positioning House works with organizations to strengthen how executives are prepared, understood, and equipped for greater responsibility as business priorities, leadership expectations, and organizational needs change.
Our work helps companies make sure the experience they have already invested in can translate into the leadership capacity they will need next.

Where We Help
The question underneath the work is simple:
Does the executive talent you have today translate into what the business will need next?
What the Work Focuses On
Are executives connecting their experience and leadership to the problems the business needs solved now and where the organization is going next?
Can they demonstrate the judgment, decisions, scope, business results, and influence that support greater responsibility?
Do the people making important talent decisions understand what these executives contribute and what they are ready to lead?
Can their experience and leadership create value across functions, business units, mandates, and changing organizational conditions?
Ways We Work With Organizations
Strategic advisory for organizations evaluating how senior talent is being prepared for changing business needs, succession, expanded responsibility, or major organizational transitions.
Engagements may include stakeholder consultation, executive assessment, strategic recommendations, and targeted individual advisory.
Custom executive sessions, workshops, and cohort experiences designed around real business and leadership situations rather than generic leadership curriculum.
The work may focus on executive readiness, enterprise communication, strategic judgment, organizational change, reputation, advancement, and preparing for broader responsibility.
The Positioning House methodologies and self-directed Executive Systems can be incorporated into internal talent initiatives, executive development programs, and selected leadership populations.
This gives organizations a way to extend the work across a larger population without requiring every executive to receive individual advisory.
Who This Work Is For
Our organizational work is designed for companies developing and supporting:
Vice Presidents and executives
Succession candidates
High-potential senior talent
Newly elevated executives
Enterprise leadership cohorts
Executives navigating expanded or changing mandates
ExecutiveDevelopment teams moving through transformation or restructuring
Organizational Engagements
Engagements are customized around the organization’s objectives, executive population, and level of support required.
Focused engagements designed around a specific executive talent or organizational need.
Investment
Starting at $25,000
Extended engagements that combine strategic development, application, tools, and reinforcement across an executive or succession population.
Investment
Starting at $60,000
For organizations requiring a combination of executive advisory, development, organizational consultation, Executive Systems, or support across multiple leadership populations.
Investment
Custom scope and investment

Why The Positioning House
Alicia Perkins spent more than a decade in recruiting, executive placement, and talent management, with a close view of how leaders were evaluated, selected, promoted, and considered for greater responsibility.
Since then, she has advised more than 400 leaders privately and built The Positioning House methodology around how executive experience becomes reputation, recognition, readiness, and opportunity.
That perspective allows us to work at the intersection of what the business needs from its executives and how those executives are currently being understood.
Start a Conversation
We start by understanding the business context, the executive population involved, and what needs to be different as a result of the work.